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Forecasting VA/DoD: The Fears, the Foes, and the Misfortunes You Can Avoid

Written by: Jeff DeWaal Creating a VA or DoD analyses within an organization can be time-consuming, confusing, frustrating, and several other “ing” words that represent the hardships generated from analytics needed to launch a new product. Let’s consider a single step in the process of marketing a drug in the VA or DoD: the forecast, its components, and consultants. Access Assumptions Market Access Commercial Insights Market Strategies Fine Wine External Stakeholder Input Prescribers Patients Payers Craft Beer Competitive Landscape Market Research Competitive Intelligence R&D/ Medical Affairs Cocktails Internal Stakeholder Input HEOR R&D/ Medical Affairs Market Access Pricing Shots of Whiske

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