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Velocity BioGroup Team
- Oct 5, 2018
ARE THERE REALLY WOMEN IN THE VA? IS THERE REALLY A NEED FOR WOMEN’S HEALTH PRODUCTS?
Written by: Marian Benz Before any organization considers promoting its product in the Veterans Health Administration (VA), one of the first things it should consider is whether their product is relevant in the market. Does it align to the unique needs of the population? A big challenge for most manufacturers, however, is to even understand who the VA patients are before they can delve into the unique needs of those patients. Although the VA comprises approximately 90% male
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