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Why Waste my Resources on the VA and DoD?

Written by: Marian Benz I often hear that companies feel that the mandatory discounts that they provide to the Federal Government customers are all the resource they want to put behind working with those customers. “Why would I put any more money into them – they are too difficult of a customer…” Difficult to work… yes, that can be true; however, they are not impossible to work and here’s why you should take a minute to look at them. 1.  All they ask is that you play by the rules – their rules are not impossible, it’s simply a matter of understanding them and respecting them. 2.  They are a customer – a customer that has great needs and a tremendous amount of influence.  Think of all the phy

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